Big Brother 2012 housemates become lab rats for this weeks shopping task

The BB 2012 housemates will become lab rats for the latest shopping task in the house.
Speaking about this week’s task, producer Jackson commented: “Big Brother is opening up a scientific research division to experiment on the housemates.”
“This should be quite a psychologically divisive task, because the most intelligent housemates will be scientists and the other ones are going to be lab rats.
“The lab rats are going to have a tough time of it because they’re going to earn their food by running on a giant rat wheel.”
EXPERIMENT 1: FOOD WHEEL
A human size hamster wheel is installed in the garden. To earn their breakfast, lunch and dinner the ‘Rat Housemates’ must walk in the wheel. Walking in the wheel will reward them with cheese based foods and rewards girls with nice food and boys with nasty ‘rat feed.’ But will the Rats figure this out?
EXPERIMENT 2: EYES ON THE PRIZE
The housemates will enter the Large Task Room. Wearing special eye tracking glasses, they must continually stare at a prize (sweets, time with their dog, protein shakes etc.) on a plinth in the middle of the room. Big Brother will introduce things to distract them which are;
A 17ft snake carried by 4/5 handlers around the perimeter of the room
A Justin Bieber lookalike singing Baby
A Burlesque dancer performing a cheeky routine
A Group of Superfans taking pictures and fawning over HM
Can the Rats keep their Eyes on the Prize?
EXPERIMENT 3: CARROT OR STICK
Two housemates take part in a simple game in the garden in which they have to throw a foam ball through a hole in a board. However, this is a question of ‘carrot or stick.’ Every time one housemate successfully gets the ball in the hole they will be rewarded with a cheer from a cheer leading squad and offered nice refreshment e.g. orange segments / cooling water. For the other housemates, whenever they miss a shot they will be punished with a bucket of gunge poured over their head. Who will fare better – a housemate who is rewarded or a housemate who is punished?
The winner of the Carrot or Stick experiment will get a winner’s party in the diary room to celebrate their victory. They will be given a party hat and blower, some music and some snacks to enjoy.
EXPERIMENT 4: CONFORMITY
While the winner of Carrot or Stick is in the diary room, Big Brother will give the rest of the Rat Housemates an earpiece to wear but must keep it secret. When the winning Rat Housemate returns from in the diary Room, they are all called into the Large Task Room. Sitting on chairs, they all face a swirling hypnotic spiral and listen to a soothing voice of a hypnotist. Big Brother will tell the earpiece housemate to pretend that they have been hypnotised. Then the Scientists (who are in another room) will contact each housemate via the earpiece and tell them different instructions for acting hypnotised e.g. act like Benedict in one of his movies. The test will be to see if the non-earpieced goes along with the rest of the group or refuses to follow the crowd?
After the test, Big Brother may continue to have some fun at the housemate’s expense by continuing to earpiece secret instructions.
EXPERIMENT 5: SLEEP LEARNING
In preparation for tomorrow’s Impossible Maze, one Rat housemate will spend the night in the Large Task Room. While they are asleep Big Brother will play in soothing, relaxing music with recorded dialogue over the top that says things like “You are a smart intelligent rat,” “You are a successful rat” etc.
If housemates pass this week’s shopping task they will receive a budged of £500.
Check back soon to see how they are getting on.
Big Brother continues tonight at 10pm on Channel 5.
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